Lesson learnt: don’t hide behind the model.
As consultants, we love a framework.
5 Hats. PESTEL. The 3 Cs. 9 box matrix and on and on.
But if you drop a slick framework on a client without context, they may smile and nod—but inside they’re thinking, “What are you talking about?”
Remember that frameworks are not rigid rules but more like…guidelines. 🏴☠️
The point isn’t to sound smart. The point is to be flexible and adapt your frameworks so that you can make progress together. So explain it in their terms. Translate it. Tweak it. Make it feel like theirs.
🧠 Fancy frameworks don’t deliver value—shared understanding does.