VECTOR - A Smarter Way to Track Strategic Goals
We realised that while SMART goals and OKRs for tracking strategic goals have their place, they don’t always stand up to the complexity of real-world projects especially when strategy is evolving, priorities are shifting and real traceability matters.
At Veraxis, we've worked with a lot of businesses at that critical moment:
👉 They're ambitious.
👉 They know change is needed.
👉 But turning ambition into structured, trackable progress? That’s where it can fall apart.
We realised that while SMART goals and OKRs for tracking strategic goals have their place, they don’t always stand up to the complexity of real-world projects especially when strategy is evolving, priorities are shifting and real traceability matters.
That's why we developed VECTOR.
Vision-Aligned, Evaluable, Clear, Trackable, Outcome-Driven, Responsive.
Not just another goal-setting framework but a practical way to build clarity, track success and stay strategically aligned.
Here's how we use VECTOR differently:
📊Comparison: SMART Goals vs. OKRs vs. VECTOR
Why we use VECTOR instead
- Helps organisations think beyond "setting a goal" and toward tracking success meaningfully over time.
- Builds clarity and resilience right from the start.
- Combines the vision, metrics, benefits and risks into one traceable model.
- Supports dynamic, real-world execution while keeping long-term strategic alignment.
At Veraxis, VECTOR sits at the heart of our North Star Scoping (NSS) service.
We use it to help organisations not just define their goals but build the full structure around them: aligning every objective to a clear vision, setting meaningful metrics, tracking milestones and ensuring adaptability over time.
By embedding VECTOR into NSS, we ensure that the strategy a business sets on day one stays traceable, adaptable, and outcome-driven, giving leaders the clarity and tools they need to execute with confidence, even as priorities shift.
VECTOR - Vision-Aligned, Evaluable, Clear, Trackable, Outcome-Driven, Responsive.
→ It's goal-setting, evolved for today's complexity. Helping you know exactly where you’re going and stay on track even as the world changes around you.
Would love to hear from others:
👉 Where have you seen goal frameworks succeed — or fail — in the real world?
